Small businesses really struggle with getting their services and/or products in front of potential customers. Part of that struggle is that, in our modern fast paced and attention overloaded world, it seems to take more and more to overcome the din and dross of that world and somehow, stand out.
The way around this is to stop chasing and start attracting.. in a sense, by standing under "THEIR" street light!
You do this by being the business your customer wants to find...
Hmm.. that sounds like a cat chasing its tail, funny but not productive. So what do I mean here with this "being the business your customer "wants" to find"?
You start by knowing your customer, then purposely craft what you present (i.e. your website, your brick and mortar site), what you do and how you do, it so that it intersects with that customer, their world, their needs, their desires. Being visible means standing under the same street light that "your" customer is standing under, not under some random street light or shouting from the shadows .