When it comes to SEO, Google has a list of do’s and don’ts of rules on what a website should and shouldn’t do online in order to increase its ranking. Blackhat SEO is the name given to a set of practices that try to manipulate the system and rank very quickly. These practices bend or break the search engine’s rules to increase their site’s ranking.
1. Keyword stuffing:
This involves unnecessarily overloading the website with keywords in the content and the Meta tags in order to get it to rank faster. For instance, if a website wants to rank for the keywords “San Diego SEO” here is how keyword stuffing would look like:
- In the title tag: “San Diego SEO – SEO San Diego – Best SEO in San Diego”
- In the H1 (headline tag) of the website: “San Diego SEO – SEO Company – San Diego SEO – SEO Services San Diego”
- In the content: Welcome to the best San Diego SEO Company. If you are looking for a reliable San Diego SEO for affordable SEO Services, then we are your preferred SEO choice”