Taking Care of Business
FREE Merchandising and Marketing Strategies Seminar Makes Cash Registers Ring this Holiday Season
· Retailers Depend on the Last Two Months of the Year for Up To 40 Percent of Annual Sales
§ National Retail Federation
“Bruce gave us some excellent ideas we were able to put into place immediately with results”
§ Camille Aiken, Forever After Scrapbooks”
San Diego, Ca -- On October 25, 2012 the North San Diego Small Business Development Center presents Merchandising & Marketing Guru Bruce Baker, author of Dynamic Sales & Customer Service Techniques, Booth Design & Merchandising, and Sell It. Over the past 16 years, Baker has taught more than 500 workshops throughout the U.S. and Canada working with merchants, retailers, restaurants, farmer’s market and festival vendors to create successful merchandising and sales techniques that get results.
Bruce Baker will be sharing tips for increasing revenue at two training seminars and on-site consultations:
Visual Merchandising Strategies from 8:30-10:00am will teach attendees how to design exciting windows and store displays on a shoestring budget that create sales.
Sales & Marketing Techniques from 5:30-7:00pm will help attendees understand the power of good customer service skills and how to avoid other customer “turnoffs”. Learn how to close more sales and increase customer loyalty with simple and easy techniques.
The Visual Merchandising Strategies and Sales & Marketing Techniques Seminars with Bruce Baker will be held on October 25, 2012 at the Carlsbad Inn Beach Resort, the Garden Terrace Room, 3075 Carlsbad Boulevard, Carlsbad, CA. Seminars begin at 8:30am and 5:30pm. Bruce Baker will be available from 11am – 4:00pm for on-site consultations by appointment only. To register for trainings and one-on-one consultations please visit www.sandiegosmallbiz.com or call 760-795-8740. There are no fees to attend the seminars or for an on site one-on-one consultation. Sponsoring organizations include: The Carlsbad Chamber, The Carlsbad Village Farmer’s Market, The Oceanside Chamber and the SBDC.
“Funding from the SBA Jobs Bill is allowing the SBDC to offer this merchandising event at no cost to business owners,” stated Debbie Trujillo, Regional Director for the SBDC Network. This is a crucial time for retailers, as they get ready for the biggest shopping season. The National Retail Federation said it expects sales during the winter holiday shopping period in November and December to rise 4.1 percent.
“We are excited to bring Bruce Baker back to San Diego to work with local merchants. He is an expert at what he does and always provides excellent ways to increase sales that are low cost, simple and easy to implement with immediate results. It could be as simple as changing the lighting, rearranging a display or creating new signage,” says, Sudershan Shaunak, Director of the North San Diego SBDC.
Attendees to Bruce Baker’s Merchandising and Marketing seminars discover how using the senses and body language will make their cash register ring and why it is important to never say "thank you" to their customers. Thousands of merchants have benefited from these valuable insights with results that work like magic.
About the North San Diego Small Business Development Center 1823 Mission Ave, Oceanside, CA. The North San Diego SBDC is funded in part by the SBA and provides consulting and training services to small businesses. Visit the web site www.sandiegosmallbiz.com to register for workshops call 760-795-8740.