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3 Quick Steps You Can Take Today to Improve Your Facebook Page

8/31/2016

 
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Over the past 5 years, Small Business owners have really understood that Social Media is a new way of doing Marketing in a non-threatening, non-intrusive environment. And, for various reasons, currently, Facebook has come to be the biggest channel one can pick in that arena.
 
However, while more and more businesses are getting a Facebook page, how well does yours work? And more importantly, what have you been doing with it?  
Here are 3 steps businesses can take very quickly to improve their Facebook Page and get it running to their advantage: 

  1. FIND TIME: Worse than not having a Facebook Page for your business is having one, and ignoring it. When your customers look for you – and they will! – and they find out that your page hasn’t been updated for a month, a lot will run through their minds, but a couple things for sure: amateurism, laziness and/or disorganization. You don’t want to give them that impression! Find time to post at least one update a week.

  2. IMPROVE YOUR VISUAL: Make sure your COVER PICTURE and your PROFILE PICTURE are within Facebook required sizes, so they don’t look “stretched” or they don’t fit the space the way it should, especially after the recent changes in layout! Also, make sure they are professional and attractive. Here are Facebook current specs: for the Cover Picture 828 px X 315 px and for the Profile Picture 180 px X 180 px.
    ​
  3. ABOUT SECTION: Don’t leave it blank! And, on the LONG DESCRIPTION item, make sure you use the space to its full capacity. Here is where you can give details about your services/products and also introduce yourself. There is no other place on your page to do that, so make sure you use this space to be very clear on who you are, your background and how it is related to your business, what it is that you do, how you do it and even why you do it. Tell the world what your solution is for their problem!
 
So those are 3 simple steps you can take now that will improve your page. By following these steps and putting some time into the type of content you post, you can definitely see results on your Facebook page right away! 
 
Author: Simone Talarico-Ross, Journalist and Marketing Consultant, Specialized in building Customer Loyalty through Social Media.
​​

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Copyright © 2022 Oceanside Chamber of Commerce
928 N. Coast Highway | Oceanside, CA 92054
Tel 760-722-1534 
info@oceansidechamber.com
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Picture
  • Oceanside
    • About Oceanside >
      • History of Oceanside
      • Demographics
      • Arts and Culture
      • Education
      • Employment
      • Health Care
      • Religious Organizations
      • Local Government and Services
      • Retiring in Oceanside
      • Oceanside Maps
    • Visitor Information >
      • Beaches
      • Accommodations
      • Groups and Meeting
    • Things to Do >
      • Oceanside Events >
        • Downtown History Walks
        • Farmers Market
        • Sunset Market
      • Shopping >
        • Coupons
      • Dining
      • Surfing
      • Regional Attractions
    • Volunteer Opportunities
  • Business Directory
    • All Categories
    • Coupons
    • New Members
  • Media
    • Advancing Oceanside Podcast
    • Blog
    • Member News
    • E-Newsletter
    • Publications >
      • Advertising Your Business
      • Best of Oceanside Magazine
      • Annual Community Guide
      • Military Publications
  • Chamber
    • Membership >
      • Member Portal
      • Membership Packages
      • Application
      • Testimonials
    • Advocacy >
      • Chamber Political Action Committee
      • Public Policy Guidelines
      • The Advancing Oceanside Report
    • Our Work >
      • 2021 Annual Report
      • 2023 Strategic Priorities
      • Committees - Task Forces - Forums
      • Oceanside Young Professionals
    • Economic Recovery >
      • 2021 Small Business Grant Program
      • 2020 Shop Local Oceanside
      • 2020 North County Cares Program
    • Workforce Development >
      • SOCAL Workforce
    • Kindness
    • Oceanside Leadership Academy
    • Our Team >
      • Board of Directors
      • Chamber Staff
    • Privacy Policy
  • Events
    • Signature Chamber Events >
      • Armed Forces Day Operation Appreciation
      • Heroes of Oceanside and Camp Pendleton
      • Meet the City of Oceanside
      • North County Health Fair
      • Oceanside Senior Expo
      • Rising Star Student Program
    • Monthly Chamber Events
    • Oceanside Community Events
  • Resources
    • Community Resources
    • Local Business Resources
    • Military Resources