April is “International Customer Loyalty Month” and even though building customer loyalty should be a year-round strategy, this is a good time to plan on how you can improve on relationships with your customers.
We all know the statistics: studies show that it costs at least 5 times more to attract a new customer than it does to keep an existing one. Not only that, but loyal customers spend more. Existing customers are 50% more likely to try new products, and spend 31% more than new customers, confirms a 2016 Customer Loyalty Statistics Research.
So, if retaining customers is less expensive than acquiring new ones, and if it’s proven that loyal customers spend more, it makes sense to work on building Loyalty with your existing customers, doesn’t it? In this article, I will give you 3 quick ways that you can beef-up your customer loyalty program during this International Customer Loyalty Month:
With the pace of technology today, the walls that minded us as creatives are opening. Gone are the days of being tied to your computer at your office or cubicle. Many freelancers enjoy the flexibility and freedom associated with their lifestyle. That still doesn’t mean that we can’t ignore our client needs and deadlines. From coffee shops to airports, technology offers us the power to create great work for our clients virtually anywhere.
When I want to get out of the house, coffee shops or bookstores can be my secondary headquarters. To produce great work on the go, there are five tools I require to help me create awesome work and thrive as a creative.
These are in no specific order or importance, but these tools have helped me get projects done on time, no matter where I am.