The Oceanside Harbor was the place to be last weekend. The Chamber's Annual Oceanside Harbor Days event filled the Harbor with arts & craft vendors, great food, live music, pirates and fun family activities. The event was presented by Tri-City Medical Center and Genentech. Sponsors included: American Vision Windows, Cassidy Medical Group, Cox Communications, Frazier Farms, North County Health Services, Pacific Marine Credit Union, Prohibition Brewery, Rincon Band of Luiseno Indians, Scripps Health, Shopoff Realty Investments, San Diego Union-Tribune, Wal-Mart, Waste Management of North County and Welk Resorts. 

Oceanside Chamber Member, Sally McKay of MG Travel is in Barcelona this week for workshops and tours and is sharing her photos with us. 

by: Joey Dusina, SABA SEO
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When it comes to SEO, Google has a list of do’s and don’ts of rules on what a website should and shouldn’t do online in order to increase its ranking. Blackhat SEO is the name given to a set of practices that try to manipulate the system and rank very quickly. These practices bend or break the search engine’s rules to increase their site’s ranking.

Common Blackhat SEO practices include:

1. Keyword stuffing:
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This involves unnecessarily overloading the website with keywords in the content and the Meta tags in order to get it to rank faster. For instance, if a website wants to rank for the keywords “San Diego SEO” here is how keyword stuffing would look like:

• In the title tag: “San Diego SEO – SEO San Diego – Best SEO in San Diego”
• In the H1 (headline tag) of the website: “San Diego SEO – SEO Company – San Diego SEO – SEO Services San Diego”
• In the content: Welcome to the best San Diego SEO Company. If you are looking for a reliable San Diego SEO for affordable SEO Services, then we are your preferred SEO choice”

While this blackhat technique used to work in the past, it’s not only ineffective now but can actually lead to severe Google penalties.

by John Moore, SonicSpider, LLC

What is an Online Presence?
 
Generally having an online presence consists of three major factors:

• Visibility - Website, Social Media, Directories, Search..
• Reputation
• Relationship with that presence
   

Because of the constant expansion of the mobile world, your potential customers can have instant access to your business. Therefore your online presence has become essential, and can be the key to your business success and growth. 

​by Quantal Langford

With the influx of imagery and content in social media today, it can be competitive for businesses, brands and organizations to grab your attention and on a daily basis. I find myself being ingrained in this part of the content creating machine. Designing imagery that can be used to provide information, evoke emotion or create a call to action. While many designers have their own personal styles, these are 3 tips you can use to create your next great image for your social media campaign.

by Lori Lawson

No I’m not talking about those days when your copier gets cranky and jams when there really is no jam or arbitrarily changing its orientation setting.  I’m talking about when it gives ups its secrets without your knowing it and puts those secrets in the hands of those who know very well what they have and intend on taking advantage of it.  
 
Digital copiers have hard drives that store data when it copies, prints, scans, faxes or emails documents. If you are copying a flier for the upcoming company picnic then you’re not that vulnerable, but if you’re copying or scanning contracts, employee records, financial statements, or personal sensitive information such as would be found in a financial institution, you are required to protect the confidentiality of that information by following the Gramm-Leach-Bliley Safeguard Rule.  If this data is gathered either by remote access or directly from the hard drive once it is removed, it can become a commodity on a very active and aggressive black market.
 
There are four times in the life cycle of a copier when thoughts should turn to security to protect documents that use the copier’s functions.  

Stage one—before a copier is brought to the office.  Whoever is responsible for your company’s computers and servers should also be responsible for the security of the digital copier.  Make them a part of the buying or leasing process so they are familiar with the device and its security features. 
 
Stage two—at the time of purchase or lease.  Usually you can get security features that either encrypt the data or overwrite it. 
 
Encryption scrambles the data that can only be read by certain software and uses a secret code to retrieve the data even if the hard drive is removed. 
 
Overwriting wipes the file by changing the value of the bits on the drive with random characters.  This makes reconstructing a file difficult.  Usually how often files are overwritten depends on the copier.  They can be overwritten on every job, or after a certain number of jobs, or on a preset schedule.  The more often the files are overwritten, the less chance they have of being retrieved by someone who shouldn’t have them. 
 
One point about overwriting; it is different from deleting or reformatting.  When deleting or reformatting, data is not removed or changed, it is just put in a different place on the hard drive and can be accessed by using special software.   
 
Does the security feature come standard or as an add-on?  This is an important question to ask when making a buying or leasing decision.
 
You can also check if your copier has the ability to lock the hard drive.  if so, a passcode is required to lock and unlock the hard drive which protects it even if the drive is removed from the copier.  This gives an added layer of security.
 
One last thing in stage two.  Make sure that your lease or purchase agreement gives you ownership of the copier’s hard drive when that copier leaves your business.  If you are dealing with someone you trust you can also make an agreement that they will overwrite the drive for you.   
 
Stage three—when the copier is in your business and being used daily.  Make sure that the data is actually being encrypted or overwritten.  If overwriting, make sure this happens at least once a month. 
 
Your security team should make sure that the copier is properly integrated into the network and take the same care to prevent outside attacks and hacks on the sensitive data that is on the copier’s hard drive as they do for the rest of the system.   

Stage Four—end-of-life plans for your copier.  Know before going in how the hard drive will be handled and make it a part of the lease or purchase agreement.  If you are working with someone you trust, you can arrange for them to overwrite the drive, otherwise, arrange to have the hard drive left behind or returned to you so you can keep it or destroy it yourself.  If leasing, avoid removing the hard drive yourself or using an outside technician.  This could violate the terms of your lease agreement. 
 
So friend or foe?  As a friend, your digital copier is a work saver, time saver and a hub of activity during its life.  As a foe, it can be a weak link, security-wise, in your company’s network, giving up its secrets to those who will use the information in ways that could cripple and hurt your business. 
 
Lori Lawson is a LegalShield Director and is an ID Shield specialist.  Her company, New Line Associates is located here in Oceanside and she has been a Chamber member for over ten years.  Visit their website at newlineassociates.com.   Email her at lori@newlineassociates.com for a free, no obligation fifteen-minute consultation.  Information obtained from the U.S. Federal Trade Commission. 

Por Pablo Sainz, Vida Latina en Oceanside 2016

Hace casi 30 años, Fernando Sañudo comenzó a trabajar en Vista Community Clinic como educador de la salud comunitario.

Sañudo era recién graduado de la universidad, y estaba emocionado de poder ayudar a la comunidad del Norte del Condado de San Diego, una comunidad que reflejaba
mucho a su propia familia.

Él es hijo de trabajadores agrícolas, creció en la ciudad de Calexico, en el Valle Imperial, y su familia era de escasos recursos.

“Me puedo identificar muy bien con muc​hos de los pacientes en Vista Community Clinic, pues mi padre trabajaba en el campo, trabajaba en lo que podía conseguir”, dijo Sañudo.

By Quantal Langford, Langfordesign
 
Developing a mission and purpose for your brand is what connects your brand to your audience emotionally. When your brand vision is concise, it allows you to communicate what your brand represents and how you wish to be perceived to your audience. It builds brand trust and loyalty. When that bond is sealed, through a strong inner vision of your brand, you build a tribe of followers that will buy your products and services, share your social media content and become advocates of your brand.
 
Your brand vision shouldn’t be confined to various taglines and slogans. How do you see your brand evolving in the next 5 to 10 years? Your vision should be expansive enough to reflect a company’s future growth and what the company could become. Your vision should be aspirational, to connect with employees, management, and leadership and allow the vision to encompass each individual within the company. From hundreds of employees to an employee of one, allow the brand vision to be organic, flexible and adaptable to brand strategists, marketing, creative, and leadership.

​by Cathy Ellis

Everyone wants to stay home and avoid moving to one of those nursing homes or assisted living facilities and my mom and my husband and I feel the same way.

You will know when it is the right time for you or a loved one when the household tasks are becoming overwhelming, you are not eating properly and basically you are feeling pretty isolated depending on other people to help you with most of your routine tasks.
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I have seen people who were living on frozen dinners, sitting in the same chair every day and basically doing nothing, but watch television MOVE TO ASSISTED LIVING and become active members of society again.