Recently I have received a ton of questions about how to grow your customer base, email lists, social following, etc. Here's some quick DOs and DONTs to get more active followers:
1. DO include an email sign-up and social share options on EVERY page of your website. Place it in a prominent position and give visitors a compelling reason to connect with you (i.e. Discount offer, Free download, Helpful tips, etc.).
2. DONT buy a list or likes! Even if it were not a violation of the CAN-SPAM act, study after study has proven that it is not an effective way to build a following.