By District Attorney Summer Stephan
Ransomware is a massive problem that doesn’t just affect corporations. It’s also a danger to ordinary citizens and government entities. Ransomware locks out the rightful user of a computer or computer network and holds the information hostage until the victim pays a fee. Hackers are also known for threatening to leak sensitive information to get victims to meet their demands. Businesses employ internet marketing strategies to maximize their organic search results to bring in more conversions. Search engine optimization helps businesses grow and maintain success. Here are a few ways businesses can benefit from SEO.
seo-for-business-growth How SEO Can Help Your Business Grow You've probably heard numerous things about SEO that may have you wondering if it's worth your time and effort. While there have been rumblings about SEO's demise, it has evolved to meet the current needs of both business owners and customers. Experts at Saba SEO, a leading SEO company in Oceanside, discuss how SEO can help your business grow by boosting your visibility, credibility, and profit potential. by Lisa Frost
Recently I have received a ton of questions about how to grow your customer base, email lists, social following, etc. Here's some quick DOs and DONTs to get more active followers: 1. DO include an email sign-up and social share options on EVERY page of your website. Place it in a prominent position and give visitors a compelling reason to connect with you (i.e. Discount offer, Free download, Helpful tips, etc.). 2. DONT buy a list or likes! Even if it were not a violation of the CAN-SPAM act, study after study has proven that it is not an effective way to build a following. By John Moore, SonicSpider, LLC
Small businesses really struggle with getting their services and/or products in front of potential customers. Part of that struggle is that, in our modern fast paced and attention overloaded world, it seems to take more and more to overcome the din and dross of that world and somehow, stand out. The way around this is to stop chasing and start attracting.. in a sense, by standing under "THEIR" street light! You do this by being the business your customer wants to find... Hmm.. that sounds like a cat chasing its tail, funny but not productive. So what do I mean here with this "being the business your customer "wants" to find"? You start by knowing your customer, then purposely craft what you present (i.e. your website, your brick and mortar site), what you do and how you do, it so that it intersects with that customer, their world, their needs, their desires. Being visible means standing under the same street light that "your" customer is standing under, not under some random street light or shouting from the shadows . |
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