The Oceanside Chamber of Commerce
Oceanside Chamber

BLOG

Oceanside Chamber of Commerce
  • Oceanside
    • About Oceanside >
      • History of Oceanside
      • Demographics
      • Arts and Culture
      • Education
      • Employment
      • Health Care
      • Religious Organizations
      • Local Government and Services
      • Retiring in Oceanside
      • Oceanside Maps
    • Visitor Information >
      • Beaches
      • Accommodations
      • Groups and Meeting
    • Things to Do >
      • Oceanside Events >
        • Downtown History Walks
        • Farmers Market
        • Sunset Market
      • Shopping >
        • Coupons
      • Dining
      • Surfing
      • Regional Attractions
    • Volunteer Opportunities
  • Business Directory
    • All Categories
    • Coupons
    • New Members
  • Media
    • Advancing Oceanside Podcast
    • Blog
    • Member News
    • E-Newsletter
    • Publications >
      • Advertising Your Business
      • Best of Oceanside Magazine
      • Annual Community Guide
      • Military Publications
  • Chamber
    • Membership >
      • Member Portal
      • Membership Packages
      • Application
      • Testimonials
    • Advocacy >
      • Chamber Political Action Committee
      • Public Policy Guidelines
      • The Advancing Oceanside Report
    • Our Work >
      • 2021 Annual Report
      • 2023 Strategic Priorities
      • Committees - Task Forces - Forums
      • Oceanside Young Professionals
    • Economic Recovery >
      • 2021 Small Business Grant Program
      • 2020 Shop Local Oceanside
      • 2020 North County Cares Program
    • Workforce Development >
      • SOCAL Workforce
    • Kindness
    • Oceanside Leadership Academy
    • Our Team >
      • Board of Directors
      • Chamber Staff
    • Privacy Policy
  • Events
    • Signature Chamber Events >
      • Armed Forces Day Operation Appreciation
      • Heroes of Oceanside and Camp Pendleton
      • Meet the City of Oceanside
      • North County Health Fair
      • Oceanside Senior Expo
      • Rising Star Student Program
    • Monthly Chamber Events
    • Oceanside Community Events
  • Resources
    • Community Resources
    • Local Business Resources
    • Military Resources

3 Unique Ways to Leverage your Personal or Company Brand

5/16/2017

 
Picture
Content Marketing is one of the hot trends in branding these days. From creating landing pages to gather emails, creating a blog and affiliate marketing content to social media graphics and video. If created and curated properly, your content can create huge dividends for your brand.
 
The biggest response I have received from clients and others I advise is that they have a hard time coming up with ideas to even get started creating content or finding ways to leverage their brand.  

​So in this post I’ll give you three unique ways to help leverage your brand presence to your audience and create a cycle of content to lead them to your website, create a new customer, and in this post, a new revenue model for your brand. 
1. Facebook Community Pages  

Many marketers and brands use community pages, first of all, to develop a community or tribe that aligns with their brand. Second of all to create unique content that their tribe may want to consume. There are two ways you could build a community page. Either a public community page where anyone can join. The great thing with this is that new people you would never be able to meet face to face could connect with your brand, possibly resulting in a prospective lead. The con is that you could bring in the wrong audience into your brand. There may not be much interaction within the community page. Another way is creating a private FB Community page, where people that have signed up for your newsletter or purchased a product from you can be invited to the private page. Here you have high leads or hot prospective leads to create content for. Even with the community page others can do networking, masterminding, and create business partnerships for themselves through the community.  

2. BeLive or FB Live Feeds

Video content is the hot thing right now. Many brands using creative video content to help brand awareness for their product or campaign. If you are looking to create professional video content there are a few companies I recommend. But if your budget doesn’t allow for video, then you can get creative by doing FB Live Feeds for your brand.

With just a click of the button, you can create unique content, market your brand, create awareness about an event, or perhaps share something inspiring for your audience. I’m an advocate for using the BeLive.tv app to create professional live feeds for your brand. It has a very easy interface and easy to connect to your brand pages. I’ve used this app with great results. It’s in a beta version right now, but for some users, like me, it has given the option to create a full broadcast. So the option is there to interview people, perhaps do a show around what’s going on in your industry or doing a Q & A broadcast where you are helping answer questions. Doing this can make audiences perceive you as an expert in your field. Which can attract larger clients to your brand, instead of pushing marketing on your audience with no true ROI.  

3. Affiliate or Joint Venture Marketing  

This is something that from a branding aspect I’m experimenting with now. Aligning your brand with other brands that you resonate with can be equally beneficial. Depending on the company or brand you can get a percentage of sales depending on how many products you sell. This can be done by acquiring an affiliate link that you can get from the respective brand’s affiliate page. For many, this is a unique and new income revenue model where you don’t have to create a product or service. You can create content around an already produced product, share it on your public or private community page or perhaps market it on the FB Live Feed that you will be doing soon! People that click on your affiliate link and purchase a product, you automatically get a percentage of that sale. This is a great way to market your brand to a potential new audience or get access to new markets that you may not have necessarily looked at before.  

So to create a plan of action. You can either come up with content based on your market or niche or create content around a specific product that you are cross promoting. Create a private or public community page and invite and potential customers into the group. Post some free content like a FB Live feed, based around your industry or with the product you are promoting on your community page, and post your affiliate link as well for anyone interested in buying or directing them to your website where you can sign them up on your email list. With this strategy, you a creating a cycle of content that you can repurpose. Even with the FB Live Feeds you can copy and paste the code from the video and plug it into your email newsletter platform of choice.

Using this strategy you can build and leverage your brand as a valuable expert in your field as well as potentially creating a new revenue stream that aligns with your brand and values.

If you need help creating ideas for your content, crafting a unique story and vision for your brand and executing your vision with visually compelling design, let’s connect today at info@langfordesign.com or visit www.langfordesign.com

#CreatetoInspire #OceansideChamber #CreativeEntrepreneurship #VideoContent #ContentMarketing #AffliliateMarketing #ContentMarketingStrategy #Personalbranding #Companybranding #QuantalLangford #Langfordesign

Comments are closed.

    Categories

    All
    Advocacy
    Arts And Culture
    Business
    Camp Pendleton
    Community
    Education
    Emerging Issues
    Entertainment
    Events
    Finance
    Health And Wellness
    History Of Oceanside
    Home
    Military
    Photo Blogs
    Political Action
    Resources
    Restaurants
    Ribbon Cuttings
    Senior Living
    Technology
    Visit Oceanside
    Women
    Workforce Development

    Archives

    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    March 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    September 2014

    RSS Feed

Copyright © 2022 Oceanside Chamber of Commerce
928 N. Coast Highway | Oceanside, CA 92054
Tel 760-722-1534 
info@oceansidechamber.com
Privacy Policy
Map/Directions
Picture
  • Oceanside
    • About Oceanside >
      • History of Oceanside
      • Demographics
      • Arts and Culture
      • Education
      • Employment
      • Health Care
      • Religious Organizations
      • Local Government and Services
      • Retiring in Oceanside
      • Oceanside Maps
    • Visitor Information >
      • Beaches
      • Accommodations
      • Groups and Meeting
    • Things to Do >
      • Oceanside Events >
        • Downtown History Walks
        • Farmers Market
        • Sunset Market
      • Shopping >
        • Coupons
      • Dining
      • Surfing
      • Regional Attractions
    • Volunteer Opportunities
  • Business Directory
    • All Categories
    • Coupons
    • New Members
  • Media
    • Advancing Oceanside Podcast
    • Blog
    • Member News
    • E-Newsletter
    • Publications >
      • Advertising Your Business
      • Best of Oceanside Magazine
      • Annual Community Guide
      • Military Publications
  • Chamber
    • Membership >
      • Member Portal
      • Membership Packages
      • Application
      • Testimonials
    • Advocacy >
      • Chamber Political Action Committee
      • Public Policy Guidelines
      • The Advancing Oceanside Report
    • Our Work >
      • 2021 Annual Report
      • 2023 Strategic Priorities
      • Committees - Task Forces - Forums
      • Oceanside Young Professionals
    • Economic Recovery >
      • 2021 Small Business Grant Program
      • 2020 Shop Local Oceanside
      • 2020 North County Cares Program
    • Workforce Development >
      • SOCAL Workforce
    • Kindness
    • Oceanside Leadership Academy
    • Our Team >
      • Board of Directors
      • Chamber Staff
    • Privacy Policy
  • Events
    • Signature Chamber Events >
      • Armed Forces Day Operation Appreciation
      • Heroes of Oceanside and Camp Pendleton
      • Meet the City of Oceanside
      • North County Health Fair
      • Oceanside Senior Expo
      • Rising Star Student Program
    • Monthly Chamber Events
    • Oceanside Community Events
  • Resources
    • Community Resources
    • Local Business Resources
    • Military Resources