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International Customer Loyalty Month

4/14/2017

 
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April is “International Customer Loyalty Month” and even though building customer loyalty should be a year-round strategy, this is a good time to plan on how you can improve on relationships with your customers.

We all know the statistics: studies show that it costs at least 5 times more to attract a new customer than it does to keep an existing one. Not only that, but loyal customers spend more. Existing customers are 50% more likely to try new products, and spend 31% more than new customers, confirms a 2016 Customer Loyalty Statistics Research.

So, if retaining customers is less expensive than acquiring new ones, and if it’s proven that loyal customers spend more, it makes sense to work on building Loyalty with your existing customers, doesn’t it? In this article, I will give you 3 quick ways that you can beef-up your customer loyalty program during this International Customer Loyalty Month:
1.Use Social Media:  Facebook, specially, is a great platform not only to build branding and keep in touch with your existing customers, but to bolster customer loyalty. There are many ways you can work in social media for that goal, but you can use this month to post a "limited-time only" promotion where the first 2 customers who purchase a specific item in your store, or book your service, receive a gift from you!
 
2.Reward Referrals: If you got referrals from your customers you have probably thanked them somehow, but having a referral fee established beforehand and reminding your customers about that on your newsletters, or when they come to your business, is crucial. Also, you could make a flyer or a banner and promote it on your business!
 
3.Create or Install a Loyalty Rewards Program: Customers are getting accustomed to receiving a reward when they support the same business often, and you should capitalize on that. Creating a reward system for repeat business is probably the current smartest way for customer retention. You want to be the business that is seen as valuing your customers, and there’s no better way than rewarding them when they come back!
 
While Customer Loyalty Month is a good reminder to examine, implement or enhance customer experience strategies, it's important to keep a sustained focus on the customer the whole year. By adopting a customer-first philosophy, paired with building customer loyalty, you can drive greater business success!
 
Simone Talarico-Ross is a Loyalty Marketing Expert and her passion is to help business owners increase retention and get more referrals to their business.
You can contact her at (951) 805-0973.
 
Antoinette Aubert
5/3/2017 03:33:31 pm

We had lunch this afternoon at Ruby's on the pier. We parked near where there used to be free parking, but is now all just paid parking. I paid for the $5 parking permit and put it on my dashboard. I can only theorize that when I closed my door the wind blew the permit over and it was upside down. I got a $58 ticket for the parking permit being upside down. Next time we will have lunch in Carlsbad where there is plenty of free parking near the beach. Oceanside business are going to be hurt by your city's insane parking costs and fines. If you would like customer loyalty, talk to your city government about not punishing your customers.


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Copyright © 2022 Oceanside Chamber of Commerce
928 N. Coast Highway | Oceanside, CA 92054
Tel 760-722-1534 
info@oceansidechamber.com
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Picture
  • Oceanside
    • About Oceanside >
      • History of Oceanside
      • Demographics
      • Arts and Culture
      • Education
      • Employment
      • Health Care
      • Religious Organizations
      • Local Government and Services
      • Retiring in Oceanside
      • Oceanside Maps
    • Visitor Information >
      • Beaches
      • Accommodations
      • Groups and Meeting
    • Things to Do >
      • Oceanside Events >
        • Downtown History Walks
        • Farmers Market
        • Sunset Market
      • Shopping >
        • Coupons
      • Dining
      • Surfing
      • Regional Attractions
    • Volunteer Opportunities
  • Business Directory
    • All Categories
    • Coupons
    • New Members
  • Media
    • Advancing Oceanside Podcast
    • Blog
    • Member News
    • E-Newsletter
    • Publications >
      • Advertising Your Business
      • Best of Oceanside Magazine
      • Annual Community Guide
      • Military Publications
  • Chamber
    • Membership >
      • Member Portal
      • Membership Packages
      • Application
      • Testimonials
    • Advocacy >
      • Chamber Political Action Committee
      • Public Policy Guidelines
      • The Advancing Oceanside Report
    • Our Work >
      • 2021 Annual Report
      • 2023 Strategic Priorities
      • Committees - Task Forces - Forums
      • Oceanside Young Professionals
    • Economic Recovery >
      • 2021 Small Business Grant Program
      • 2020 Shop Local Oceanside
      • 2020 North County Cares Program
    • Workforce Development >
      • SOCAL Workforce
    • Kindness
    • Oceanside Leadership Academy
    • Our Team >
      • Board of Directors
      • Chamber Staff
    • Privacy Policy
  • Events
    • Signature Chamber Events >
      • Armed Forces Day Operation Appreciation
      • Heroes of Oceanside and Camp Pendleton
      • Meet the City of Oceanside
      • North County Health Fair
      • Oceanside Senior Expo
      • Rising Star Student Program
    • Monthly Chamber Events
    • Oceanside Community Events
  • Resources
    • Community Resources
    • Local Business Resources
    • Military Resources