create from the heart

By: Quantal Langford

Want to create content? Create from the heart.

As a creative entrepreneur I get asked all the time: How do you create content?

It’s a simple yet complex answer. I can give you step by step on how I consistently create content and learning how to create at a large capacity.

But what it comes down to is: What do you love?

What topics, interests, pursuits are you emotionally invested in?

Do you love dancing? Do you love movies or pop culture? Or maybe you’re into spirituality? You can infuse the things that you’re in love with into your brand and build content around those interests.

Maybe you’re into horror B-movies like me, build content around that topic and point it towards audiences that crave that specific content. Depending on what your brand is you can merge it in such a way that you’re able to dip into various arenas that peek your curiosity.

When you love the concept(s) behind the content, you’ll find ways to keep creating. For many people they haven’t thought about what they love and finding ways of infusing that into your branding.

There are many people out there who uses all of their passions to build a unique brand. Don’t get confused with thinking that your brand is separate from you.

It’s not. You have put a considerable amount of energy to nurture your brand and vice versa.

People gravitate towards personal or business brands that know exactly who they are. And audiences can feel the authenticity of the content they put out, because it comes from the heart.

If you’re a coffeeshop owner and you love pop culture find ways of building content: Audio, Video, or written content and find ways of injecting that facet of what you love into your main brand.

Your exercise: Write down 3-5 things that you absolutely love, it can be anything.

Next I want you to think of 3 content ideas from your passions that you would love to create.

Then make it: Make a video, FB Live, Instagram Live, build your first podcast episode ( you can record yourself from Audacity or record right from your smartphone. Sign up to your favorite podcast platform and share it out. Or right a long form post on FB or IG with a great image about one of your passions.

You can go into to the Gary Vee content model strategy and break it up into smaller micro content. (Gifs, Quotes, Images, clipped videos, etc.)

This is how you build content. Create what you love.

Check out more creative tips on Instagram and Facebook @thecreativebrewtv
Looking to build you brand ecosystem and create a visual story of your brand? Connect with me on Instagram @quantallangford or @thelangfordstudio