The Oceanside Chamber of Commerce
Oceanside Chamber

BLOG

Oceanside Chamber of Commerce
  • About Us
    • Advocacy >
      • Chamber Political Action Committee
      • Public Policy Guidelines
    • Our Work >
      • 2024 Annual Report
      • Committees - Task Forces - Forums
    • Oceanside Young Professionals
    • Oceanside Leadership Academy
    • Workforce Development >
      • SOCAL Workforce
      • Pooled Employer Plan
      • Kindness
      • Frontline Friendly
    • Chamber Staff
    • Privacy Policy
  • Membership
    • Member Portal
    • Business Directory >
      • All Categories
      • Coupons
      • New Members
    • Application
    • Testimonials
    • Digital Plaque - Oceanside Chamber Member
  • Events
    • Signature Chamber Events >
      • Meet the City of Oceanside
      • Armed Forces Day Operation Appreciation
      • Coastal Business Expo
      • North County Health Fair
      • Heroes of Oceanside and Camp Pendleton
      • Oceanside Senior Showcase
      • Rising Star Student Program
    • Monthly Chamber Events
    • Oceanside Community Events
    • Annual OCC Mixer Passs
  • Media
    • Publications >
      • Best of Oceanside Magazine
      • Military Publications
    • Advertising Your Business
    • Member News
    • Blog
  • Oceanside
    • About Oceanside >
      • History of Oceanside
      • Demographics
      • Arts and Culture
      • Education
      • Employment
      • Health Care
      • Religious Organizations
      • Local Government and Services
      • Retiring in Oceanside
      • Oceanside Maps
    • Visitor Information >
      • Beaches
      • Accommodations
      • Groups and Meeting
    • Things to Do >
      • Oceanside Events >
        • Downtown History Walks
        • Farmers Market
        • Sunset Market
      • Shopping >
        • Coupons
      • Dining
      • Surfing
      • Regional Attractions
    • Volunteer Opportunities
  • Resources
    • Community Resources
    • Local Business Resources
    • Military Resources
    • Sustainability Resources

Is Your Website a Part of Your Business?

7/18/2016

 
​If you are completely an online business, the answer can be simple and obvious, but for most small businesses that tend to try and mix the two - not so simple and not so obvious.
 
To help you understand were your business is with respect to this question, start by answering these questions:

  • If you website was down for a day, week or month, how would this affect your business?
  • When was the last time you checked your website?
  • How long could your website be down without it affecting your business?
 
Review your answers to these questions and then come back and try to answer main question in the title.
 
So… Is your website a part of your business? 
​If not a clear “Yes” then why not, and do you think it should or could be a more meaningful part of your business? If a clear “Yes” then is it doing all it can? Is there more that you can be doing?
 
There has been a long standing myth out there that if you “build it they will come”. Stories of people building a website and making it big. I call it the Field of Dreams Syndrome and it is very common for the relatively well informed small business owners. It is true that there are cases were good fortune, hard work and timing have produced amazing success, but with respect to websites and the majority of small business, it is not that simple, and often not that easy.
 
Is it really worth the trouble? Well, it depends..
 
Don’t you just hate it when some says that: It depends..
 
Sounds like I’m trying to avoid the answer or there is no answer. Frustratingly, though there are answers, it is just that they tend to be very specific to the type of business and the target audience. The answers depend on answering many other questions.
 
First, one must start with the target audience: Are they heavy users of the Internet? If so, how do they use the internet? (research, information, shopping, social..etc..) And.. what devices are they using? (Phone, tablet, desktop). All of this determines how you design and develop your web presence and how you talk and interact with that audience.
 
The second part: What business processes and marketing can effectively be done on the web for YOUR type of business and YOUR target market. This can both be hard and in some isolated cases quite obvious, but the starting point is understanding what your competitors are doing in this area and using that as both a guide and a starting point. From there it depend a lot you YOU, how comfortable you are working in the digital world and how much time and resources you have to make the most of opportunities.
 
To get you moving and thinking in the right direction we have brought together some national and international experts on the topic of “The Basics of Using Your Website As a Business Asset” in video above.  

Comments are closed.

    Categories

    All
    Advocacy
    Arts And Culture
    Business
    Camp Pendleton
    Community
    Education
    Emerging Issues
    Entertainment
    Events
    Finance
    Health And Wellness
    History Of Oceanside
    Home
    Military
    Photo Blogs
    Political Action
    Resources
    Restaurants
    Ribbon Cuttings
    Senior Living
    Technology
    Visit Oceanside
    Women
    Workforce Development

    Archives

    June 2025
    March 2025
    December 2024
    September 2024
    August 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    March 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    September 2014

    RSS Feed

928 N. Coast Highway | Oceanside, CA 92054
760-722-1534 | [email protected]
Copyright © 2025 Oceanside Chamber of Commerce

Privacy Policy | Map/Directions
Picture
  • About Us
    • Advocacy >
      • Chamber Political Action Committee
      • Public Policy Guidelines
    • Our Work >
      • 2024 Annual Report
      • Committees - Task Forces - Forums
    • Oceanside Young Professionals
    • Oceanside Leadership Academy
    • Workforce Development >
      • SOCAL Workforce
      • Pooled Employer Plan
      • Kindness
      • Frontline Friendly
    • Chamber Staff
    • Privacy Policy
  • Membership
    • Member Portal
    • Business Directory >
      • All Categories
      • Coupons
      • New Members
    • Application
    • Testimonials
    • Digital Plaque - Oceanside Chamber Member
  • Events
    • Signature Chamber Events >
      • Meet the City of Oceanside
      • Armed Forces Day Operation Appreciation
      • Coastal Business Expo
      • North County Health Fair
      • Heroes of Oceanside and Camp Pendleton
      • Oceanside Senior Showcase
      • Rising Star Student Program
    • Monthly Chamber Events
    • Oceanside Community Events
    • Annual OCC Mixer Passs
  • Media
    • Publications >
      • Best of Oceanside Magazine
      • Military Publications
    • Advertising Your Business
    • Member News
    • Blog
  • Oceanside
    • About Oceanside >
      • History of Oceanside
      • Demographics
      • Arts and Culture
      • Education
      • Employment
      • Health Care
      • Religious Organizations
      • Local Government and Services
      • Retiring in Oceanside
      • Oceanside Maps
    • Visitor Information >
      • Beaches
      • Accommodations
      • Groups and Meeting
    • Things to Do >
      • Oceanside Events >
        • Downtown History Walks
        • Farmers Market
        • Sunset Market
      • Shopping >
        • Coupons
      • Dining
      • Surfing
      • Regional Attractions
    • Volunteer Opportunities
  • Resources
    • Community Resources
    • Local Business Resources
    • Military Resources
    • Sustainability Resources