The Oceanside Chamber of Commerce
Oceanside Chamber

BLOG

Oceanside Chamber of Commerce
  • Oceanside
    • About Oceanside >
      • History of Oceanside
      • Demographics
      • Arts and Culture
      • Education
      • Employment
      • Health Care
      • Religious Organizations
      • Local Government and Services
      • Retiring in Oceanside
      • Oceanside Maps
    • Visitor Information >
      • Beaches
      • Accommodations
      • Groups and Meeting
    • Things to Do >
      • Oceanside Events >
        • Downtown History Walks
        • Farmers Market
        • Sunset Market
      • Shopping >
        • Coupons
      • Dining
      • Surfing
      • Regional Attractions
    • Volunteer Opportunities
  • Business Directory
    • All Categories
    • Coupons
    • New Members
  • Media
    • Advancing Oceanside Podcast
    • Blog
    • Member News
    • E-Newsletter
    • Publications >
      • Advertising Your Business
      • Best of Oceanside Magazine
      • Annual Community Guide
      • Military Publications
  • Chamber
    • Membership >
      • Member Portal
      • Membership Packages
      • Application
      • Testimonials
    • Advocacy >
      • Chamber Political Action Committee
      • Public Policy Guidelines
      • The Advancing Oceanside Report
    • Our Work >
      • 2021 Annual Report
      • 2023 Strategic Priorities
      • Committees - Task Forces - Forums
      • Oceanside Young Professionals
    • Economic Recovery >
      • 2021 Small Business Grant Program
      • 2020 Shop Local Oceanside
      • 2020 North County Cares Program
    • Workforce Development >
      • SOCAL Workforce
    • Kindness
    • Oceanside Leadership Academy
    • Our Team >
      • Board of Directors
      • Chamber Staff
    • Privacy Policy
  • Events
    • Signature Chamber Events >
      • Armed Forces Day Operation Appreciation
      • Heroes of Oceanside and Camp Pendleton
      • Meet the City of Oceanside
      • North County Health Fair
      • Oceanside Senior Expo
      • Rising Star Student Program
    • Monthly Chamber Events
    • Oceanside Community Events
  • Resources
    • Community Resources
    • Local Business Resources
    • Military Resources

Top 4 Reasons Facebook Live Is a Must for Your Business

2/9/2018

 
Picture
Picture
By Simone Talarico-Ross, Marketing Consultant

On January 11th, Facebook announced it has changed its algorithm, again! However, this time the changes made a massive shift on how we are using Facebook from now on, and it’s affecting business pages in a huge way. After the doomsday feeling, for us Marketers, subsided, we were able to recognize the silver lining coming from it: now there is a very clear message from Facebook on what they’re really favoring when it comes to content: Live Streaming!

What is Live Streaming exactly?

Live Streaming is any kind of live broadcast, transmitted over the internet. In itself, it’s not new, but inside a Social Media powerhouse like Facebook, at the time that the biggest media company in the world is giving its focus and status it deserves, businesses have to take advantage of its freshness before it might be too late. 



But the LIVE videos on Facebook are around since 2016, why all the buzz now?

The smart heads on Facebook found out that recorded videos are too passive and do not create real engagement, but LIVE streaming is where people really connect! 
On a business page, LIVE videos allows you to connect and interact with your audience in real time. It breaks down barriers, because they can talk with you while you’re LIVE, creating a connection that transcends traditional marketing limitations.

In a nutshell, Facebook LIVE is a must for businesses for a couple of reasons. Here are the TOP 4:
​

1-  PEOPLE PREFER LIVE VIDEOS: Video has been at the top on any research as the favorite choice of media for everyone online, and people are engaging more with LIVE videos than any other type.
2- FACEBOOK PREFERS LIVE VIDEOS: Not only Facebook notifies people that you’re LIVE, but Facebook gives a HUGE FREE reach boost to LIVE videos, meaning LIVE videos are ranking higher than any other type of content in the news feed.
3- LIVE VIDEOS INCREASE TRAFFIC: Facebook Live is a powerful source of traffic for your Page and once your video streams live, it can stay on the site so customers can watch and react to it later, and share the video with friends and family, potentially increasing its reach again. 
4- LIVE VIDEOS ARE COST AND TIME EFFECTIVE: Facebook Live is inexpensive to produce and it takes less time because it doesn’t involve shooting a big pile of video footage and then editing it. Should I say more?
LIVE video is what’s driving engagement now and if you know how to promote your content well, it could keep users coming back to your page, on a never-ending cycle of engagement. 
On the next few weeks, I will be writing more articles about LIVE videos and on how to start using this great Marketing tool on your Facebook Business Page. Come back to the Oceanside Chamber website or to their Facebook page, or follow me on my Facebook Page to read my articles and to watch my LIVE Videos, and to send any questions I might be able to help you with!

Tags: Small Business, Facebook, Live Video, Video, Marketing, Marketing Queen, Social Media, Entrepreneur, Marketing 2018, Social Media 2018, Local Business, Support Local
Simone Talarico-Ross is a Marketing Consultant. She helps business owners with their Marketing Strategy on Social Media and on implementing Loyalty Programs. Call her for a free 10-minute consultation at (951) 805-0973.
​
Mike Ellis link
2/9/2018 04:50:23 pm

Hi, Simone. Thanks for the interesting concepts. Looking forward to hearing about some live video examples.

If I had a busy store with retail walk ins, I guess I could have live streaming from the store. Although that sounds boring to me. I wouldn't watch it. For any business that is essentially an office, the stream would be even more boring. I'm picturing live streaming from the DMV.

I'm guessing that anywhere the business type or location is "active", ought to be able to produce some interesting live content. I'm thinking of a gym or a dance studio or a very busy retail environment (like an Apple store), or a golf course or a pool hall or an airport.

Always looking for new promotional avenues, but this one has me stumped, Simone.

Will be look forward to hearing more.

Mike Ellis

SimoneTalarico-Ross link
2/13/2018 09:20:50 am

Hi Mike!
That is one of the most important points to consider: what to share on your Facebook Live in order to attract and engage your audience! And I will definitely talk about it on my next articles! Stay tuned!


Comments are closed.

    Categories

    All
    Advocacy
    Arts And Culture
    Business
    Camp Pendleton
    Community
    Education
    Emerging Issues
    Entertainment
    Events
    Finance
    Health And Wellness
    History Of Oceanside
    Home
    Military
    Photo Blogs
    Political Action
    Resources
    Restaurants
    Ribbon Cuttings
    Senior Living
    Technology
    Visit Oceanside
    Women
    Workforce Development

    Archives

    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    March 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    September 2014

    RSS Feed

Copyright © 2022 Oceanside Chamber of Commerce
928 N. Coast Highway | Oceanside, CA 92054
Tel 760-722-1534 
info@oceansidechamber.com
Privacy Policy
Map/Directions
Picture
  • Oceanside
    • About Oceanside >
      • History of Oceanside
      • Demographics
      • Arts and Culture
      • Education
      • Employment
      • Health Care
      • Religious Organizations
      • Local Government and Services
      • Retiring in Oceanside
      • Oceanside Maps
    • Visitor Information >
      • Beaches
      • Accommodations
      • Groups and Meeting
    • Things to Do >
      • Oceanside Events >
        • Downtown History Walks
        • Farmers Market
        • Sunset Market
      • Shopping >
        • Coupons
      • Dining
      • Surfing
      • Regional Attractions
    • Volunteer Opportunities
  • Business Directory
    • All Categories
    • Coupons
    • New Members
  • Media
    • Advancing Oceanside Podcast
    • Blog
    • Member News
    • E-Newsletter
    • Publications >
      • Advertising Your Business
      • Best of Oceanside Magazine
      • Annual Community Guide
      • Military Publications
  • Chamber
    • Membership >
      • Member Portal
      • Membership Packages
      • Application
      • Testimonials
    • Advocacy >
      • Chamber Political Action Committee
      • Public Policy Guidelines
      • The Advancing Oceanside Report
    • Our Work >
      • 2021 Annual Report
      • 2023 Strategic Priorities
      • Committees - Task Forces - Forums
      • Oceanside Young Professionals
    • Economic Recovery >
      • 2021 Small Business Grant Program
      • 2020 Shop Local Oceanside
      • 2020 North County Cares Program
    • Workforce Development >
      • SOCAL Workforce
    • Kindness
    • Oceanside Leadership Academy
    • Our Team >
      • Board of Directors
      • Chamber Staff
    • Privacy Policy
  • Events
    • Signature Chamber Events >
      • Armed Forces Day Operation Appreciation
      • Heroes of Oceanside and Camp Pendleton
      • Meet the City of Oceanside
      • North County Health Fair
      • Oceanside Senior Expo
      • Rising Star Student Program
    • Monthly Chamber Events
    • Oceanside Community Events
  • Resources
    • Community Resources
    • Local Business Resources
    • Military Resources