We Could All Use One More Customer, Right?

​Okay, since my world usually revolves around identity theft, I associated the word “hack” as something someone did to break into a database, or a computer.  That changed when I recently watched a One More Customer interview between former football Hall-of-Famer Fran Tarkenton and Ted Jenkins, co-CEO and Founder of oXYGen Financial, Inc.  Jenkins was there to talk about Digital Hacks to Drive Top Line Revenue.  Wait, what???   As I listened, it came to me that these “digital hacks” had nothing to do with the hacks that I was familiar with, but rather with enhancing your marketing strategies, so I got out my pen and started taking notes.  I guess there are lots of digital hacks and everyone has their own list, but I found Jenkins’ list helpful and wanted to pass on a few of his suggestions.

 Although I sort of knew this instinctively, it helped to hear it out loud and even more than that, said with emphasis!  This first digital hack is Jenkins 3 S’s.  When posting on Social Media, Jenkins advises that we make our posts, Social, Shareable and Snackable.  In other words, people reading our posts should find them fun and entertaining and something they would like to share with others and short enough to take only a couple of seconds to read.  I’m certainly not there yet, but working on it.
 
Another digital hack deals with the links we add to our blogs or websites that takes our readers away from us to that cool article we just read that underlines our point.  Mr. Jenkins states the obvious when he says that we work hard to get people to our blogs and websites, why would we want to send them away and not give them a way to come back?  After all, that cool article will be what our prospective customer will remember, not that we were cool enough to send them to it.  A free account with Snip.ly allows you to drive readers of your third-party content back to your website or landing page.  You are then still on their minds as they navigate away from you.  There is a terrific video on the Snip.ly home page that explains how it works. 
 
Although not all of the digital hacks that Mr. Jenkins talked about were something I could implement and/or even understand, but there was enough in that interview to help me the next time I go to post on Social Media, write up a blog or update text on a website. If you want his whole list, I’ll be happy to email it to you.  Contact me at [email protected]
 
Developed and implemented by Fran Tarkenton, the One More Customer program is broadcast monthly and features a different entrepreneur who talks about what they’ve done to create the success they are experiencing.  There is always something that resonates.  Tarkenton says, “Every business has one thing in common—the never-ending need for one more customer.  One more time.  Every time.” 
 
As a football Hall of Famer, quarterback in three Super Bowl appearances and owner of every major quarterback record at the time of his retirement in 1978, Tarkenton went on to successfully take on the field of business as well.  It’s easy to assume that he’s in a good position to bring relevant information and guests to these broadcasts.  One More Customer interviews emphasize leadership, marketing, sales or customer service.  The good news, beginning on January 11, 2018 at 9 AM, One More Customer will be airing in the Oceanside Chamber of Commerce conference room.  This webcast is different every month and tackles issues that all business owners face.  With ideas, tips, processes and experiences these entrepreneurs let us in on their business secrets.   Put it on your calendar now so you set aside the date and time. 
 
This first event will be open to everyone at no cost.  Future events will remain free for Chamber members and $15 for non-members.  
 
Lori Lawson is a LegalShield Director and is an ID Shield specialist.  Her company, New Line Associates is located here in Oceanside and she has been a Chamber member for over ten years.  Visit their website at newlineassociates.com.   Email her at [email protected] to set up a free, no obligation fifteen-minute consultation.