Why Search Engines Can’t Figure Out Your Site without SEO
If you are a business owner with a website, you know how important it is for people to find you online. Millions of people use search engines every day, and most often they click on the first few results. For a business trying to gain customers, being on the first search engine results page is crucial. There is nothing more frustrating than the competition gaining customers because they have a higher search engine ranking. This is where SEO, or search engine optimization, comes into play. Experts at Saba SEO, a leading Oceanside SEO agency, share a few reasons search engines can’t figure out a website without SEO.
What Is SEO?
SEO is the use of analytics and algorithms to rank websites using keywords, backlinks, images, and a host of other tools. Businesses and internet marketers use SEO to increase the rank of a website. The purpose of using SEO is to drive more users to the intended website. The more users who view a website, the higher the likelihood they are converted into customers.
SEO is the most proven way to get people to visit a website and gain more customers. There have been many reports published in recent years that suggest local web searches are the primary way businesses gain new customers. Hubspot recently published a list of marketing statistics that shows the importance of SEO in business marketing.
Why Can't Search Engines Figure My Site Out?
The algorithms search engines use to rank websites are quite complex. They track many things, including:
- How customers interact with a website - If a customer searches a keyword but does not interact with the website once visiting it, it reduces the ranking over time. This is called keyword relevance.
- Keyword density, or how often a keyword appears on a webpage - If the keyword density is too high, the search engine flags the page and lowers the ranking.
- How often a website's content is updated - Regularly adding content to a website increases its ranking. This can be done a few ways, most often with a blog and regularly published blog posts. Stagnant websites lose ranking.
Without search engine optimization, your business is missing out on potential customers and revenue. As a leading search engine marketing and web design company in Oceanside, we have designed customized digital marketing strategies for businesses all around the globe. Whether you need a simple keyword search or high-quality content, our experts can address your digital marketing needs. We also specialize in pay-per-click and social media marketing, as well as web design and development. To talk to one of our experts, call us at 858-951-1717 today.